As employers face higher than normal turnover, there is a rising theory among some HR professionals: "treat candidates like customers". The theory is that by using the same loyalty programs that attract repeat customers an organization can also retain employees.

The article says that "in 2021, over 47 million Americans voluntarily quit their jobs."

There are several suggestions that organizations can utilize to increase employee "loyalty:

1.   Ensure that the candidate is "culturally aligned" with the organization and not solely motivated by money. If the amount of pay is the motivation, then the candidate may stick around only long enough to find a higher paying position elsewhere.

2.   This can be accomplished by being very clear in job postings by outlining "responsibilities, education and experience" expectations beside just the salary.

3.   Be sure that the job posting, and description do not contain any sort of bias, as this could attract the wrong type of candidate.

4.   Look beyond original candidates, there maybe someone who has applied in the past that still has a resume on file that could best suit the position.

Kshitij Jain "Want Better Employee Retention? Treat Candidates Like Customers" www.forbes.com (Nov. 30, 2022).

So, the question for our readers is: Are You Retaining Employees?

Here is the opinion of one of the McCalmon editorial staff:

Jack McCalmon, Esq.

We are retaining employees. I think one reason is that we treat employees very well, but we also make it easy for them to enjoy their work. Being happy is at work is hard to replace.

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